The mechanics of that woo-woo 'm' word (in corporate)

#manifestation #mindset May 05, 2025

I've recently had a BIG milestone at my corporate job - nearly *four* years of leading and pivoting I had my major operations project finally launch.

 We are always manifesting  - through our energy and frequency, our beliefs and expectations, the actions we take and the identity we embody daily - but there is something extra special about putting a wild and delusional idea out in the world and it springing forth into your reality (f*ing finally). 

I was going to use this newsletter to talk about light bulbs going off and rewiring our brain and I will still share on this soon. I do think it is helpful to understand what it looks like to change our beliefs and underlying programming so we can get out of our own way but maybe in a new format - certain topics can use the animation and flow that podcasts bring to life. 🎙️

Instead, today is about manifesting. It’s a word I’ve been careful to dance around on LinkedIn and in professional conversations because I work in corporate - Big Tech of all places. I have a senior role overseeing an entire program of work and, frankly, I have not seen people in my position or higher speak on esoteric and energetic principles and embody that ‘woo woo’ spiritual side. 

 But the truth of it is - I have close on 15 years of navigating unchartered waters in the corporate world and creating opportunity and outcomes out of thin air, and it is in no small part due to who I am across the board. 


My honest, unsanitized bio? It goes a little like this…

Hi, I’m Rosanna and in my core I am a possibility creator and reality expander. I excel at communication and strategy and I am an extremely effective leader of cross-functional, multi-disciplinary workstreams but I also know my sun, moon, and rising signs better than enneagram or some other personality profile. I study under a Shaman, I meditate, channel and download information, I love flowers and gardening, there are crystals all over my office, and I am deeply passionate about our nervous systems and beliefs and what it takes to make things possible everyday. I’m here to help others open their eyes to all their possibilities and create the kind of change that sees them become exactly who they are meant to be. 

When I launched Wayshow Collective I had our fantastic designer create two stickers and one of them says “Delulus come Trululu.” When I tell you that wanting to open a consolidation center at my company was a totally delulu concept it is not a stretch. It makes perfect sense but for anyone in the corporate world, making sense does not equate to possible or doable. I did not know it at the time but when this seed was planted it would go on to take four years to come to fruition and take three versions, a totally different state, and two more cities to come into fruition. 

If you’re now thinking that the influencers who are manifesting first class tickets to the Maldives where they will spend a month living in a 5 star hut on top of the water are doing it better, I wouldn't blame you. And I have manifested some really beautiful things and lifestyle uplevels, and yes, they are nice, and I do look forward to those things expanding and continuing. However, the lesson here is not on what is the coolest thing you can possibly manifest - it’s on the cultivation of possibility and finding little cracks in our reality where the light comes in and watching those cracks turn into real openings that you get to walk through in whatever area of your life holds the most meaning to you.

Surprisingly to me, when Day 1 of this consolidation center finally arrived last week, I was more lazily satisfied than I was excited, not to mention a little tired. The reason is twofold: Firstly, when you become the kind of person for whom these things are reality, well, you’re already that person and it doesn’t feel that wild when it finally arrives. (If this breaks your brain it’s okay - over time and bit by bit we will make it clear.) 

Secondly, keeping the faith and going with the flow while persisting takes tangible energy over a long period of time. It was work - and not in the way that our jobs are work, but work in the sense that I had to grow and evolve who I was and how I was showing up, all the while maintaining patience and belief that things would, in fact, work out - even when doors were shutting and economic headwinds were changing course.

 A lesson on manifesting can last hours (and I am looking forward to teaching these lessons) but for today, here are three of my favorite reflections on how this all came to be. 

Know what you really want and going all-in: This first step can be hard. After a while life can turn into auto-pilot and the things you want look like the byproduct of that programming. Deep inside, however, we all have a sense of what is pulling at us and calling us forward, even if that whisper is barely discernible from the noise. It may be obvious, but your desire has to really mean something to you in a heart of hearts kind of way, not in a wayward “it could help me get what I want” or it’s what everyone else is wanting and doing.

It has to come from you, and not the ego part or the socially conditioned part, but your highest, truest self. At work, this translates to a deep conviction in the purpose around the service and impact of a mission, in my wider world it means I am being honest and true about what I really want and what it means to me.

Full and unequivocable embodiment: There is that saying “you don’t get what you want, you get who you are” and it means becoming the person who has capacity to have and hold your desire. Think of it this way - to have a surplus of money you have to be someone with the diligence and mindfulness to act in ways that accrue your money over time, or to have a body that is fit and healthy you need to be someone who everyday is committed to eating and moving in full alignment with that value. 

A lot of times this is where the blocks show up. Maybe it’s a belief that “money is hard to come by” or “I don’t have enough time to work out,” and those would be the inner areas of focus that we work to gently release and reshape into beliefs that flow into the small and big steps each and everyday that propel you forward. 

Letting go of the how: I learned years ago to know that I can’t see everything from where I’m standing - especially the ways that life shifts and opens up for us. I also feel quite certain that if you were to look closely at some of the big and magical things that you’ve called into your life that you also did not have the exact roadmap for how it unfolded. Like so many of the big and beautiful things I’ve manifested over the years, there was no way I could have known or predicted how this project would have ultimately transpired. In many ways, if not all the ways, it worked out better for me then the path I thought would “be the one.”

If this is the first time that you've learned these concepts - that's okay. We all start somewhere and, as anything, it is a beautiful process that unfolds exactly as it should and when it is meant to.

And if you're here, and an inner nudge is telling you there is something here for you to uncover or know better, the best advice I can give you is to listen.

 

Today the reflection is simple.

  1. Do you know what you really want? 
  2. If you do know, and especially if you don't, what are you doing about it?

 

 

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